Natalie Hayworth brings over a decade of healthcare leadership experience to City Fertility, with a focus on enhancing patient care, transforming operations, and driving innovation across clinical and administrative systems.
Joining our executive team with a unique combination of clinical expertise as an Occupational Therapist and strategic leadership as an MBA-qualified healthcare professional, Natalie has led complex programs in healthcare delivery, system redesign, and quality improvement across diverse clinical settings.
As Chief Operating Officer, Natalie oversees City Fertility’s daily operations, championing efficiency, innovation, and a patient-centred culture. She is deeply committed to ensuring that every individual and couple receive exceptional care, while empowering staff, streamlining processes and fostering an environment where patient wellbeing is always at the heart of decision making.



















